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    • two male scientists discussing apples in an orchard
    Rights: The University of Waikato Te Whare Wānanga o Waikato Published 25 May 2011 Size: 3.9 MB Referencing Hub media

    Brett Ennis and Richard Volz discuss a new apple variety in the orchard at Plant & Food Research in Hawke’s Bay.

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      ARTICLE

      Commercialising a new apple variety

      Commercialising a new apple variety can take 25–30 years from selecting the initial cultivar to market launch, and the process must be carefully managed. Managing the commercialisation process ...

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